Fake it!

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The Internet and especially social networks are actively exploiting the phenomenon of popularity. More  likes, followers, tweets, posts, blogs, photos… and we are tend to trust the virtual identity even more. But everything can be "fake". In the world of synthetic media, we find ourselves facing new challenges. The future is in our hands. But what does that mean? How do we imagine it? Where are its boundaries? What does it mean to live in a synthetic world and how to navigate ourselves in a reality in which it is no longer possible to believe our own senses?

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