Jana Hradcová

Creating a socially engaged poster by young adult students

Jana Hradcová – Higher vocational school High Industrial School in Varnsdorf, Czechia

Abstract:

The contribution focuses on the creation of socially engaged posters as a tool for young artists to reflect on current social events and challenges. Thanks to its ability to communicate quickly and effectively, the poster allows students to express complex ideas in line with the dynamics of contemporary life. The themes that students choose are often based on their personal experiences and touch on issues that they identify as relevant to their or their chosen generation and the wider public. The teacher plays an important role in the design process, guiding students to take an interest in current events, stimulating discussion about the aims, target audience and visual form of the posters, and encouraging them to work systematically over a long period of time. During the project, students will develop skills in a variety of professional roles, such as concept creator, visual identity creator, copywriter and pre-press worker. This experience is a valuable asset for their future careers. The set of posters presented in this project was created at the Higher vocational school High Industrial School in Varnsdorf in the department of graphic design. The works reflect themes related to social issues and ecology. The form of visual expression combines the seriousness of the subject with elements of humour and exaggeration. In this way, the students not only attract the attention of the audience, but also contribute to a deeper understanding and reflection of current issues. The paper presents this approach as a possible way to improve critical thinking, creative skills and social responsibility in young people.